Buyer Persona Development

Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.
woman with white board discussing buyer personas

Ask the right questions

Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.

Dig through your database

Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.
customer paying with credit card at bakery
sales team meeting

Use your sales team

Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.

Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:
6x
Persona-based content increases customer engagement almost 6 fold when targeting cold leads
2x
Companies who exceed revenue and lead goals are 2x as likely to use personas
72%
Buyer personas contributed to 72% reduction in lead conversion time
7x
High-performing organizations are 7x as likely to have updated their personas in the past 6 months

Connect with WSI-Summit in Oklahoma City today. We're here to partner with you to develop your buyer personas.

We look forward to chatting!

Julio Cesar Vieira dos Santos
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner

Let's talk buyer personas

Buyer Personas

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